Search engine optimization (SEO) helps a business by improving its visibility on search engines like Google, making it easier for potential customers to find the business when they search for relevant products or services. By optimizing website content, structure, and keywords, SEO can increase organic traffic to a business’s site, leading to more leads, sales, and brand awareness. Additionally, higher search rankings can build credibility and trust with consumers, giving the business a competitive edge in a crowded market. Overall, SEO is a cost-effective strategy to drive long-term growth.
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