Digital advertising helps a business by allowing it to reach a targeted audience online through platforms like social media, search engines, and websites. With precise targeting options, businesses can deliver ads to potential customers based on their demographics, interests, and behaviors. This ensures that the business reaches people who are most likely to be interested in its products or services, maximizing the return on investment. Additionally, digital advertising is highly measurable, allowing businesses to track performance in real time and adjust campaigns for better results. It helps increase brand awareness, drive traffic, and boost sales efficiently.
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